Our Story
About MicrobrandHub
The definitive discovery platform for independent and microbrand watches.
Our Mission
MicrobrandHub exists to help watch enthusiasts discover the world's best independent watch brands — the ones that don't have boutiques on Bond Street or Madison Avenue, but make exceptional watches that often rival (and sometimes surpass) the output of major Swiss houses.
The microbrand movement has transformed the watch industry over the past decade. Direct-to-consumer selling, crowdfunding platforms, and improved access to quality Swiss and Japanese movements have made it possible for small independent brands to produce outstanding watches at prices the majors cannot match. Our job is to find the best of them and bring them to your attention.
What We Cover
Brand Directory
A curated database of 100+ microbrand and independent watch companies, with details on country of origin, price range, speciality, and direct links to each brand's website.
Limited Drops
We track limited edition releases, Kickstarter campaigns, and special production runs so you never miss a drop from your favourite brand.
Pre-owned Listings
Aggregated pre-owned listings sourced from Carousell and other platforms, filtered to show only microbrand watches. A shortcut to the secondary market.
Reviews & Guides
In-depth reviews, category roundups, and buying guides written for enthusiasts who want real information rather than press releases.
What We Are Not
MicrobrandHub is a discovery and information platform — we are not a marketplace and do not facilitate transactions. When you click through to a brand's website or a pre-owned listing, you are leaving MicrobrandHub and dealing directly with the brand or seller.
We do not accept payment from brands for inclusion in the directory. Every brand in our database is there on merit. We may use affiliate links in some articles; when we do, we disclose this clearly.